Brainstorming Sessions at Ideo Can Generate as Many as __________ Ideas for Products in an Hour.
What'southward the best way to brainstorm? While at that place are basic rules that make the process meaningful and constructive, there are dozens of ways to inspire creative ideas. Many facilitators use more than i technique in a single brainstorming session to continue the creative juices flowing while supporting dissimilar styles of thought and expression.
Depending upon your situation, you may desire to kickoff with one of the unique approaches described below. Or… you lot may want to first with "basic brainstorming," and and then switch things upward as needed to ensure you lot generate a expert quantity of really useful, creative ideas.
Basic brainstorming isn't complex—though in that location are important techniques for ensuring success. Here, in a nutshell, is how basic brainstorming works:
- Get a group of people together to accost a problem, challenge, or opportunity
- Ask your grouping to generate as many ideas as possible—no matter how "off the wall" they may seem. During this period, no criticism is allowed.
- Review the ideas, select the most interesting, and so lead a give-and-take about how to combine, improve, and/or implement the ideas.
While this procedure may be elementary in theory. Only it's not always piece of cake to generate new ideas out of nowhere. And that's why so many interesting and inspirational brainstorming techniques have been developed.
Observe which techniques are the all-time fit for your next brainstorming session.
Analytic Brainstorming
When brainstorming focuses on trouble solving, it tin be useful to analyze the problem with tools that atomic number 82 to creative solutions. Analytic brainstorming is relatively easy for most people because it draws on idea generation skills they've already built in school and in the workplace. No one gets embarrassed when asked to analyze a situation!
one. Mind Mapping
Heed mapping is a visual tool for enhancing the brainstorming process. In essence, you're drawing a motion-picture show of the relationships amidst and between ideas.
First by writing downwards your goal or challenge and ask participants to recollect of related issues. Layer by layer, add content to your map so that you lot can visually see how, for example, a problem with the telephone system is contributing to issues with quarterly income. Because it's get so popular, it's easy to discover mind mapping software online. The reality, though, is that a big piece of paper and a few markers tin can too do the task.
2. Reverse Brainstorming
Ordinary brainstorming asks participants to solve problems. Reverse brainstorming asks participants to come up upward with corking ways to cause a trouble. Start with the trouble and inquire "how could we cause this?" Once you've got a list of great means to create problems, yous're ready to showtime solving them! Learn most how to run a reverse brainstorming session:
iii. Gap Filling
Commencement with a argument of where you are. Then write a statement of where you lot'd like to exist. How can you fill in the gap to become to your goal? Your participants will answer with a wide range of answers from the general to the particular. Collect them all, and and then organize them to develop a vision for activeness.
4. Drivers Analysis
Work with your group to discover the drivers behind the trouble yous're addressing. What'south driving client loyalty down? What's driving the contest? What's driving a trend toward lower productivity? Equally you uncover the drivers, you begin to catch a glimpse of possible solutions.
5. SWOT Analysis
SWOT Assay identifies arrangement strengths, weaknesses, opportunities and threats. Usually, it'due south used to make up one's mind whether a potential project or venture is worth undertaking. In brainstorming, information technology'southward used to stimulate collaborative analysis. What are our existent strengths? Do we have weaknesses that we rarely discuss? New ideas can come up out of this tried-and-true technique.
6. The Five Whys
Another tool that'due south often used outside of brainstorming, the 5 Whys can likewise be effective for getting thought processes moving forward. Simply start with a problem you're addressing and ask "why is this happening?" Once you've got some answers, ask "why does this happen?" Go on the process five times (or more), digging deeper each fourth dimension until you've come up to the root of the issue. Dig into the details of this procedure:
7. Starbursting
Create a six-pointed star. At the centre of the star, write the challenge or opportunity you're facing. At each point of the star, write one of the following words: who, what, where, when, why, and how. Employ these words to generate questions. Who are our happiest clients? What do our clients say they desire? Employ the questions to generate discussion. Learn more about Starbursting in this Envato Tuts+ tutorial, which includes a helpful worksheet:
Quiet Brainstorming
In some situations, individuals are and so cramped for fourth dimension that a brainstorming session would be impossible to schedule. In other situations, team members are unwilling to speak up in a group or to express ideas that others might not corroborate of. When that's the case, y'all might exist well served with brainstorming techniques that allow participants to generate ideas without meeting or without the demand for public participation.
viii. Brain-Netting (Online Brainstorming)
Perhaps not surprisingly, encephalon netting involves brainstorming on the Internet. This requires someone to set upwards a system where individuals can share their ideas privately, only then interact publicly. There are software companies that specialize in just such types of systems, like Slack or Google Docs.
Once ideas have been generated, information technology may be a good thought to come together in person, merely it'southward also possible that online idea generation and discussion will be successful on its own. This is an especially helpful approach for remote teams to use, though any team can brand use of it. Acquire more most this brainstorming technique:
ix. Brainwriting (or Skid Writing)
The brain writing process involves having each participant anonymously write down ideas on alphabetize cards. The ideas can and then be randomly shared with other participants who add to or critique the ideas. Or, the ideas tin be collected and sifted by the direction squad. This arroyo is also called "Crawford Slip Writing," every bit the basic concept was invented in the 1920's by a professor named Crawford.
10. Collaborative Brainwriting
Write your question or concern on a large piece of paper and post it in a public identify. Ask team members to write or mail service their ideas when they're able, over the form of a week. Collate ideas on your own or with your group's interest.
Acquire more about brainwriting methods:
Role Play Brainstorming
What do customers/clients/managers really desire? What are the challenges we confront internally or externally? Very oftentimes, those questions are best answered by internal and external clients. Role play allows your team to "become" their own clients, which often provides surprisingly potent insights into challenges and solutions. Another plus of role play is that, in some cases, it lowers participants' inhibitions. Variants of office play include Rolestorming, Reverse Thinking, and Figure Storming.
11. Role Storming
Enquire your participants to imagine themselves in the role of a person whose feel relates to your brainstorming goal (a customer, upper management, a service provider). Act out a scene, with participants pretending to take the other'south point of view. Why might they be dissatisfied? What would it accept for them to feel better about their feel or outcomes? Learn more about this innovative way to come up with ideas as a team:
12. Reverse Thinking
This creative approach asks, "what would someone else do in our situation?" And then imagine doing the opposite. Would information technology work? Why or why not? Does the "usual" approach actually work well, or are there better options?
13. Figure Storming
Cull a figure from history or fiction with whom everyone is familiar—Teddy Roosevelt, for example, or Female parent Theresa. What would that individual do to manage the challenge or opportunity y'all're discussing? How might that figure'due south approach piece of work well or poorly?
Brainstorming With Back up
For groups that aren't artistic or communicative or are likely to become stuck once the most obvious ideas take been suggested, help is in social club. You tin can provide that aid upward front by setting up the brainstorming procedure to include everyone in a structured, supportive manner. A few techniques for this type of brainstorming include Step Ladder Brainstorming, Round Robin Brainstorming, Rapid Ideation, and Trigger Storming.
fourteen. Pace Ladder Brainstorming
Get-go by sharing the brainstorming claiming with everyone in the room. And then send everyone out of the room to retrieve about the challenge—except two people.
Let the 2 people in the room to come up with ideas for a curt catamenia of time, and then allow just one more person to enter the room. Inquire the new person to share their ideas with the first two before discussing the ideas already generated.
After a few minutes ask another person to come up in, and then some other. In the long run, anybody will be back in the room—and everyone volition have had a chance to share his or her ideas with colleagues.
15. Round Robin Brainstorming
A "round robin" is a game in which everyone gets a chance to take office. That means everyone:
- must share an idea and
- wait until everyone else has shared before suggesting a 2nd idea or critiquing ideas
This is a great way to encourage shy (or uninterested) individuals to speak upward while keeping dominant personalities from taking over the brainstorming session.
xvi. Rapid Ideation
This elementary technique can exist surprising fruitful. Ask the individuals in your grouping to write downwards equally many ideas as they can in a given period of time. Then either have them share the ideas aloud or collect responses. Ofttimes, you'll observe certain ideas popping up over and over. In some cases, these are the obvious ideas. But in some cases, they may provide some revelations.
17. Trigger Storming
This variant on the round robin approach starts with a "trigger" to help people come up with thoughts and ideas. Possible triggers include open up ended sentences or provocative statements. For instance, "Client problems always seem to come when ____," or "The all-time way to solve customer bug is to pass the trouble forth to someone else."
Radically Creative Brainstorming
If your team seems to exist stuck on conventional answers to brainstorming challenges, you may need to stir the pot to help them generate creative ideas by using techniques that need out-of-the-box thinking. These may include the Charrette approach and "what if" challenges.
xviii. Charrette
Imagine a brainstorming session in which 35 people from vi dissimilar departments are all struggling to come up up with viable ideas. The process is time consuming, boring, and—all likewise frequently—unfruitful. The Charrette method breaks up the problem into smaller chunks, with small groups discussing each element of the problem for a gear up period of time. Once each group has discussed ane issue, their ideas are passed on to the next grouping who builds on them. By the finish of the Charrette, each idea may have been discussed five or vi times—and the ideas discussed have been refined.
19. "What If" Brainstorming
What if this trouble came upward 100 years ago? How would it be solved? What if Superman were facing this problem? How would he manage it? What if the problem were 50 times worse—or much less serious than it really is? What would we practice? These are all unlike types of "what if" scenarios that tin spur radically creative thinking—or at least go people laughing and working together!
Conclusion
Brainstorming is a terrific technique for idea generation, coming up with alternatives and possibilities, discovering fatal flaws, and developing creative approaches. But it'south only as adept every bit its participants and facilitator. The better y'all are at selecting participants, setting the stage, and encouraging discussion, the better your outcomes are likely to be.
Larn more than most running an effective brainstorming session:
No thing how well yous've prepared, at that place'southward always the hazard that distractions, personality clashes, feet, or ordinary boredom can go far the way of effective brainstorming. When that happens, y'all'll be glad to have a collection of peachy ideas for moving the procedure frontwards!
Source: https://business.tutsplus.com/articles/top-brainstorming-techniques--cms-27181
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